Marketing

Three articles, a group presentation, and a final paper later, I have finally completed my spring semester of Marketing. I have had a tough time maintaining focus throughout the eight weeks of this course. Now that it is over, I have lots of great things to say. Life can be great in retrospect.

Do you remember the excitement of the first and last day of classes? I am wrapped up in the last day excitement. I am proud of the work I put into the course and satisfied with the material I learned. However, my excitement is wrapped around a bigger thought, idea, and feeling. It is how impressed I am with a handful of my classmates. Everyday I hear people have meaningless conversations (i.e. radio shows) and see people who are rude (i.e. drivers). Unfortunately, this is what the general population hear and see on a daily basis. I am so fortunate to be exposed to people with innovative ideas and who are passionate about what they do. It is truly motivating. Only if people can show that side of themselves more often...

I was not impressed with my professor. She is my least favorite out of all the professors I have had in the M.B.A. program. I will, though, give her credit for selecting excellent resources. I already talked about The World is Flat in a previous entry. I find Faith Popcorn's Popcorn Trends as very accurate marketing concepts. My professor also did an excellent job of selecting cases to review in class.

The most beneficial assignments were the portfolio articles. The difficult portion of those papers is the marketing consultation. This required me to give suggestions on alternative marketing methods. This allowed me to think like a marketer.

My biggest take-away of this course are the concepts I have learned through reading The World is Flat and listening to lectures on Popcorn Trends.