Wednesday, September 26, 2007

My Opinion About Opinions

As the 16th most visited site on the planet, Facebook has attracted an enormous crowd... of youngsters. The WSJ published an article discussing Mark Zuckerberg's (facebook founder) options in dealing with his business's finances. The article revolved around David Bohnett's (founder of GeoCities) advice. Bohnett comments on focusing on a young audience. He says, "Those kids tend to get older and maintain some connection with an online community. You've got to capture that early adopter, young audience."

EARLY ADOPTER. I know I studied this in Marketing. There is even a graph to go with it.

Look at the size of that gap between early adopters and early majority. It shows the large margin of people willing to try new things versus the ones who do not.

The early adopters are typically the young audience. That is probably why I saw IPODs in college years before they hit mainstream and why I was playing DDR years before Brian Williams did a story on this "new" craze. Marketers know who to target.

This made me wonder what happens to people when they grow up? Their mindset changes, and often closes slowly without them realizing it. Why would this happen?

As people grow older and begin working in a profession, they are expected to always have an opinion. Now, they are the decision makers. People are trained to have opinions ALL THE TIME. It has to be this one way. Opinions are different than a point of view. It seems that a point of view is open-ended. It acknowledges that other viewpoints exist, whereas, opinions are mostly associated with my personal opinion. Negative effects can stem from this opinion syndrome. People become so engrossed in their opinions, they stop listening and experimenting. When those two key mindsets of listening and experimenting freezes, the learning process also ceases.

I used to have a sense of pride being known as part of the early adopters, but the Marketers are no longer chasing for my business. I am 25 now. Apparently, that is the cutoff into adulthood. So, adults, I have a mission for all of us. Have the mindset of an early adopter. Have a viewpoint, but listen to others. Try it out before all the young'ens have all the fun.

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