I thought I knew me best. My family may know me best too. I'm comfortable to say my best friends know me best. A new group is getting to know me, and they are really impressive. Maybe you know them. They are computer tracking software.
This tracking method is one of the most effective marketing tools. Just like any relationship though, I feel uncomfortable at times when I think they know a little too much about me, yet appreciate their suggestions and input.
Last year was the first time I realized this was going somewhere. The first birthday card I received last year was from Express and inside sat a $15 gift card to help me celebrate. I thought, "I've had two boyfriends who forgot my birthdays in the past, but Express somehow manages to remember. Incredible." I'll have to wait to learn how consistent and loyal Express is to me this year.
Perhaps this tracking software is a medium between knowing myself and having others think they know what I want. I provide the direct inputs and the recommendations are provided immediately.
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